Crookrise is a British kennel of Pointer dogs, renowned wordlwide for producing superior quality showring and field dogs, with over 80 years history and 50+ champions under its name. Such a reputation is the envy of any brand and something to preserve when looking to modernise and adapt for the web. After exploring modern redesigns of the logo it was decided to stay loyal to the original design and its long history. We redrew it only to improve legibility without loosing its vintage then turned it into a badge to give it weight, protect it and lift it off the page. Brand colours were chosen inspired by the fields of heather blossom where these dogs often play and work.